For those looking into corporate video production today, the number of available options can be somewhat intimidating and confusing. The state of the art of video production has advanced by leaps and bounds in recent years, and these developments have all been positive for those who commission videos themselves. While it can take a little bit of work to come up to speed with what is now available, doing so is a good way of ensuring that all of the potential to be found in the industry can be taken advantage of.
Quite commonly today, for instance, companies will seek to have videos made that detail how a particular product or service works and what it has to offer. Dubbed an “explainer video” in industry parlance, an asset of this kind can prove to be one of the most effective ways of all of informing prospective customers about a new offering. While this general term explains the purpose and basic strategy behind such videos, it does not reflect the particular means of video production that are used.
In fact, there are a number of common approaches to creating such videos. One of the most popular of these is the use of stop motion animation, a technique that is both affordable and produces appealing, high-quality results. Compared to full-fledged animation, where every frame must typically be arranged for in terms of motion and positioning, the stop-motion technique entails a much less labor-intensive approach. That can cut costs considerably while also resulting in an engaging effect that many viewers find enticing.
Another highly effective, low cost option is the use of whiteboard animation. Once again, the focus is on delivering appealing, engaging video without spending overly much on the creation of assets and the salaries of artists and animators. The whiteboard approach also tends to deliver in terms of creating an authoritative air that is nonetheless approachable, further enhancing its usefulness. This technique is therefore popular with customers ranging from the starchiest of large corporations to the creators of online certificate courses, making it one of the most versatile and wide-ranging video production approaches of all.
