Th3 KCAD Lab

Initiate. Ideate. Innovate.

Join Kendall College of Art and Design of Ferris State University (KCAD of FSU) and Mindspring to pioneer the first-ever, design-focused student XR Innovation Lab!

Students, industry experts and enterprise business leaders will research, innovate, and experiment with Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) solutions to discover, design, develop, and define the future of 3D UX/UI.

What Is XR?

“XR” is a catchall term that encompasses all differentkinds of emerging realities such as:

“XR opens us up to the full 3D reality of the digital world, which we’ll interact with using our whole bodies - marking the single biggest growth opportunity in the history of design.”

Forbes

What Is An Innovation Lab?

An innovation lab is a formalized, collaborative, and experimental facility set at the crossroads of where science, technology, the arts, non-profit, and private enterprise intersect. Within an academic environment like KCAD, the crossroads serve as a point where all disciplines meet. In our case, it will serve as an inspiring place where businesses can experiment with new and emerging technology to explore ideas and develop prototypes and proof of concepts in a low-risk, high-reward environment. Some existing innovation labs include:

Virtual Reality and Augmented Reality have the potential to become the next big computing platform.

As we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted. We’ve already begun to see how XR will revolutionize industries as far-reaching as medicine and real estate, but one of the deepest impacts will be felt in UX/UI.

Source: Goldman Sach’s Global Investment Research

What Are The Benefits?

For Students:

- Provides a creative, low-stress, high-intellectual impact environment to explore, try, test, fail, and ultimately break through.

- Provides a global spotlight on student work specifically to a professional audience.

- Provides access to commercial projects. Provides an avenue for students to launch businesses.

For West Michigan

- Propels career diversification in Grand Rapids, building on momentum established by the sciences, medical and art communities.

- Attracts and retains younger demographics via innovation, creative, and thought economies.

- Attracts employers to the area and provides more opportunities for students post-graduation. ​

How To Get Involved

Gold

Total Value = $42,000
$ 15K
  • First right of refusal for project development slot for 2 of 3 semesters ($20,000 value)
  • Integrated branding during hosted Interview Series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Logo placement on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($5,000 value)
  • Logo placement on banner positions across all digital assets associated with the Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)

Platinum

Total Value = $97,000
$ 25K
  • Exclusive "Presented by" integrated branding - i.e. Innovation Lab Presented by [Your Company] ($40,000 value)
  • First right of refusal for project development slot per each of 3 semesters ($30,000 value)
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Exclusive "Sponsored by" branding on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($10,000 value)
  • Logo placement on banner positions across all digital assets associated with The Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)

Silver

Total Value = $32,000
$ 10K
  • Project development slot for 1 of 3 semesters ($10,000 value)
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Logo placement on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($5,000 value)
  • Logo placement on banner positions across all digital assets associated with the Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)
Popular

Bronze

Total Value = $22,000
$ 5K
  • Integrated branding during hosted Interview series featured and distributed globally on Th3rdEyeXR ($10,000 value)
  • Logo placement on Th3rdEyeXR special feature section dedicated to showcasing Innovation Lab work ($5,000 value)
  • Logo placement on banner positions across all digital assets associated with the Lab including, but not limited to: Th3rdEyeXR (all sections), Innovation Lab landing pages, email marketing, social media and more ($7,000 value)

Our Sponsors

We are proud to have worked with some GREAT global sponsors: