MindSpring’s approach brings structure and learning science together to help organizations design, build, and deliver effective learning.
We serve clients across the globe and in a diverse range of industries including libraries, universities and schools, government agencies, small businesses, corporations, healthcare facilities, the arts community, and more. We do everything we can to make things easier for our partners so they can focus on what matters most to them.
Our learning strategy services, grounded in learning science, foster enhanced learning experiences by providing guidance before, during, and after development.
We provide tailored solutions from off-the-shelf to fully custom, all while ensuring engaging and transformative content backed by deep expertise in learning science.
We empower organizations with cutting-edge tools for creating, publishing, and optimizing their learning and development initiatives.
Our approach is grounded in the principles of learning science, ensuring every solution we create is designed to engage, motivate, and drive real behavior change. We transform knowledge into action by crafting experiences that truly resonate with learners, leading to measurable learning results and better business outcomes.
Our approach follows a clear progression, with each step building on the last. Some engagements use every step, while others focus on a few, but the flow remains consistent, so learning stays aligned, intentional, and practical.
We begin by building a shared understanding of the learning challenge, the people involved, and what success looks like.
Together, we identify:
• The problem learning needs to solve
• Who needs to be trained and why
• Key knowledge, skills, and beliefs required for success
• Alignment with business priorities, KPIs, and learning culture
This phase ensures learning is grounded in real needs before anything gets built.
With clarity established, we work with subject-matter experts and stakeholders to shape the learning solution.
This step focuses on:
• Refining topics and learning objectives
• Identifying prerequisites and reinforcement strategies
• Evaluating methods and assessment approaches
• Creating a clear blueprint that guides development
The result is a thoughtful, intentional plan that balances creativity with practicality.
Using insights gathered during discovery and design, our team develops the learning solution tailored to your goals, learners, and environment.
This phase turns strategy into reality, combining learning science, creative execution, and technical expertise to deliver high-quality outcomes.
Learning doesn’t end at launch.
We support implementation through:
• Launch planning and timelines
• Audience targeting and adoption strategies
• Alignment with delivery objectives
Measurement is built into the process. Ongoing evaluation helps teams understand what’s working, what can be improved, and how future learning initiatives can be even more effective.
Most importantly, it ensures learning is designed to work in the real world—not just on paper.
Explore our portfolio to see how this approach translates into engaging, effective learning solutions that support people and drive meaningful results.