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Collaboration Powers Transformative Change.


Collaboration Powers Transformative Change


Start With The ARt

As a partnership between MindSpring and Kendall College of Art and Design of Ferris State University (KCAD of FSU), the Th3 KCAD XR Lab provides students with a creative, low-stress, intellectually-stimulating environment to explore and design VR, AR, and MR experiences. The combination of these fields is known as extended reality (XR). Students will have one-on-one time with professionals, building both a portfolio and network to pursue employment after graduation. Several Michigan-based Fortune 500 companies and global software leaders have already expressed interest in supporting the Th3 KCAD XR Lab. This intersection of academia and enterprise will further propel Grand Rapids as a marker leader for the emerging creative economy.

Manufacturing worker holding tablet with robot analytics displayed


Utilizing Digital To Improve The Physical

PTC helps companies around the world reinvent the way they design, manufacture, operate, and service products in and for a smart, connected world. With beginnings in digital 3D design and Internet-based product lifecycle management, PTC’s leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds.

Our partnership with PTC empowers manufacturers and developers to capitalize on the promise of the Internet of Things (IoT) and augmented reality (AR) technology today and drive the future of innovation.

Feyen Zylstra

Partners for The Future of Manufacturing

Feyen Zylstra and MindSpring, a global leader in emerging and immersive technology solutions for enterprise clients, are partnering to establish West Michigan as a leading Extended Reality (XR) and Industry 4.0 hub. Together, they are collaborating on several endeavors to support their overall goal, including working to establish an Industry 4.0 Innovation Lab. As a client and community educational tool, the Innovation Lab will help demystify Industry 4.0 and allow local manufacturers the opportunity to experience the benefits of these technologies through hands-on immersive experiences.

Manufacturing worker walking through a warehouse
Shapes connecting to multiple points


Reporting on XR Trends in Enterprise

Th3rdEyeXR was established by MindSpring when we they noticed a gap in enterprise news coverage for the field of extended reality (XR) – the catchall industry term encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR). While many news sites cover XR news, most are geared towards gaming, entertainment, or to the general consumer. Th3rdEyeXR, on the other hand, specifically targets the interests of an enterprise audience, providing insights on development, trends, and practical use cases to the world of business. 

Ultimately, Th3rdEyeXR strives to raise the professional community’s base-level understanding of XR, enabling them to harness and implement the power of this immersive, emerging technology to transform their business operations, improve their products, and create a better future for all.

Other Partners

We’ve had the opportunity to work on some really cool projects, many of which are award-winning: