Grand Rapids Metropolitan Area

Sales Development Representative

About MindSpring

MindSpring is an award-winning learning agency that designs, builds, and manages learning programs to drive business results. We solve learning and business challenges through learning strategy, learning experiences, and learning technology – all backed by learning science. Our team works with top brands to engage, empower, and transform learners worldwide. We specialize in consulting, eLearning, video and animation, immersive technology, games and gamification, application development, and learning platforms.

Position overview

We are seeking an enthusiastic and motivated E-Learning Sales Development Representative (SDR) to join our growing sales team. As an SDR, you will play a key role in driving new business opportunities by identifying, prospecting, and qualifying potential leads for our e-learning solutions. You will be responsible for initiating outreach efforts, building relationships with decision-makers, and setting up meetings for the sales team. If you have a passion for education technology, sales, and helping clients achieve success through learning, this role is for you!

Key Responsibilities

Lead Generation: Proactively identify and research potential clients within the e-learning, corporate training, and education sectors to build a strong pipeline of qualified leads.
Outbound Outreach: Conduct targeted outreach via phone calls, emails, and social media platforms (LinkedIn) to engage prospects and introduce Mindspring’s e-learning solutions.
Qualify Leads: Qualify inbound and outbound leads based on business needs, budget, timeline, and decision-making authority to ensure high-quality handoffs to the sales team.
Nurture Relationships: Develop and maintain relationships with prospects through regular follow-ups, providing valuable insights about Mindspring’s solutions and how they align with the prospect’s objectives.
Sales Collaboration: Work closely with Account Executives and the marketing team to align messaging, refine lead qualification criteria, and optimize the lead generation process.
CRM Management: Accurately track and manage leads, activities, and opportunities in the CRM system (e.g., Salesforce, HubSpot), ensuring timely follow-ups and updates.
Product Knowledge: Continuously expand your knowledge of Mindspring’s e-learning solutions and how they address the unique needs of different industries and client segments.
Reporting: Provide regular reports on lead generation activities, sales pipeline progress, and performance metrics to Sales Managers and leadership.

Qualifications

Experience: 1-2 years of experience in sales development, lead generation, or a related field. Experience in SaaS, EdTech, or e-learning sales is a plus.
Communication Skills: Strong verbal and written communication skills with the ability to engage and influence potential clients.
Tech-Savvy: Comfortable using CRM tools (Salesforce, HubSpot, etc.), email automation software, and social media platforms (especially LinkedIn) for prospecting.
Motivated & Results-Driven: Self-starter with a strong desire to meet and exceed targets and contribute to the overall growth of the company.
Team Player: Ability to work collaboratively with cross-functional teams, including sales, marketing, and customer success.
Passion for Learning: An interest in e-learning solutions and how they can drive success in organizations and personal development.
Bachelor’s Degree or equivalent experience preferred.