A leading organization offering a high-value training program aimed at teaching clients how to run successful e-commerce businesses approached MindSpring to address a critical issue. Despite enrolling 2,500 participants in their course, the program’s completion rate was a mere 2%. The training consisted of video-based content supported by live coaching sessions but struggled to engage learners and deliver the desired outcomes. Leadership was concerned about the negative impact on brand reputation, client satisfaction, and overall business performance. The organization sought an external expert course audit to identify deficiencies and validate the effectiveness of the training program.
MindSpring conducted an in-depth course audit to address low engagement and provide actionable recommendations for improvement. By analyzing video-heavy content and collaborating with the client’s subject matter expert, MindSpring identified areas of improvement and proposed strategic changes grounded in instructional design principles and learning science. The audit concluded with a detailed report of findings and tailored recommendations for enhancing engagement and retention.
Ineffective curriculum design and an excessive number of tool recommendations were identified as key barriers to engagement.
Close collaboration with the client’s subject matter expert ensured a comprehensive evaluation and alignment on recommendations.
Recommendations focused on improving course engagement and knowledge retention through proven instructional design strategies.
The audit provided a blend of qualitative and quantitative findings, along with targeted actions to revamp the course.
The implementation of MindSpring’s recommendations dramatically improved the course’s completion rate, elevating it from 2% to over 50%. These changes transformed the program into a highly engaging and effective learning experience, delivering significant business benefits and enhancing client satisfaction.
Increased from 2% to over 50%, showcasing a substantial improvement in learner engagement.
Higher Net Promoter Scores and increased referrals demonstrated enhanced client satisfaction.
Strengthened the organization’s reputation, attracting repeat business and fostering long-term client relationships.
Established a new benchmark for training effectiveness, creating lasting value and positioning the organization for future growth.
Unlock the full potential of your organization with a tailored audit. Whether it’s a learning course, program, or technology audit, we evaluate your existing systems, identify gaps, and ensure alignment with business goals. Our audits help optimize effectiveness and drive measurable outcomes across your learning and operational initiatives.
