Elevating Brand Engagement with Augmented Reality for a Nat’l Broadcasting Company

The Challenge

Expanding into Augmented and Virtual Realities to Unlock New Revenue Streams

As the leader in sports media coverage, a national broadcast company sought to innovate by integrating augmented reality (AR), virtual reality (VR), and other emerging technologies into their sales and marketing efforts. With a stronghold in traditional broadcasting, the company was eager to expand its offerings and generate new revenue streams through immersive technologies. However, they faced a critical challenge: finding a partner who could seamlessly supplement their core broadcast services while creating fresh, engaging experiences that would captivate their audience and drive business growth. They needed to step into the world of AR and VR with finesse, turning what seemed like futuristic concepts into revenue-generating assets. The question was: who could guide them in this brave new world?

The Solution

MindSpring worked alongside a national broadcast company to create an innovative 360 campaign that combined traditional media with augmented reality, boosting fan engagement and generating new revenue streams.

Key features of the AR solution:

360 Campaign Design:

The campaign integrated television, web, social media, and AR to create a unified marketing strategy.

Augmented Reality Integration:

An immersive AR-based game was developed to engage fans while promoting vendor products.

Sweepstakes Promotion:

The game featured a sweepstakes to incentivize participation and promote vendor offerings.

Social Media Integration:

The AR game was integrated into social media platforms, enhancing fan interaction and providing a more engaging experience.

Revenue Generation:

The campaign not only improved fan engagement but also created new opportunities for monetization through interactive elements.

The Results

The integration of augmented reality (AR) with traditional media not only enhanced fan engagement but also created new opportunities for vendor promotion and audience interaction. The 360 campaign successfully bridged the gap between traditional broadcast and emerging technologies, delivering significant value for the broadcast company, its partners, and the fans. As a result, the campaign drove both brand awareness and new revenue streams, positioning the company as an innovator in the sports media landscape.

The integration of a product-promoting sweepstakes through AR increased vendor visibility and product awareness, driving more interest and participation.

The campaign opened new revenue opportunities through innovative advertising and promotional strategies using AR and social media integration.

Fans engaged with the campaign and shared their experiences, boosting brand exposure across multiple channels and expanding the company’s reach.

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