Interactive eLearning for a Prominent Direct Sales Company

The Challenge

Overhauling a Decade-Old Curriculum to Drive Engagement and Accessibility

The client faced a significant challenge with their curriculum, which had been developed over the course of a decade by multiple vendors and internal staff. The result was a disjointed learning experience, lacking a cohesive look, feel, or structure across courses. Many of the courses were lengthy and not engaging, with learners struggling to stay focused. Additionally, the curriculum was not mobile-friendly, making it difficult for employees to access and complete courses on the go. With over 30+ hours of seat time, the program was overwhelming, and there was a lack of interactive eLearning elements that could have made the learning experience more engaging. This led to low learner engagement and limited course completion.

The Solution

MindSpring revamped a disjointed and disengaging curriculum by transforming it into a mobile-friendly, interactive learning experience, designed to engage and motivate learners while making the content more relevant and accessible.

Key features of the interactive solution:

Mobile-Friendly & U35-Compliant:

The curriculum was restructured to be easily accessible on mobile devices and compliant with standards.

Bite-Sized Modules:

Content was broken into small, digestible units to improve retention and accessibility.

Interactive Features:

The experience included gamification, “Choose Your Own Adventure” scenarios, and evergreen retail content to keep learners engaged.

Real-World Scenarios:

Learners were placed in realistic situations where they applied their knowledge, navigating challenges faced by distributors.

Sense of Community:

The course fostered collaboration by encouraging teamwork, with learners using their knowledge alongside that of their peers.

Engaging Story Arcs:

The curriculum was built around interactive videos and story arcs, creating a fully immersive and dynamic learning environment.

The Results

Learners became more actively engaged with the content through gamification, interactive video, and “Choose Your Own Adventure” scenarios.

Interactive, real-world scenarios helped reinforce key concepts, leading to better knowledge retention and application.

Learners felt more connected to the material, understanding how it applied to their daily work as distribitors.

The redesigned learning experience was perceived as more relevant and enjoyable, motivating learners to engage and complete the courses.

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